Are cards still for kids? At all?

As a dealer I understand that the market for sports cards moved away from 8 year olds and to 38 year olds a long time ago. Even at that I still thought that cards were still, if not intended for kids, produced with kids in mind. I thought that the MLBPA particularly wanted the companies to market to try to draw kids back into the hobby. Kids were still relevant in the hobby. Or not:



Seriously? This card is in the 2008 Topps Heritage baseball "News Flashbacks" insert set. Who produces a product for kids that features "Murders Committed"?

Booo on this one Topps.